Inbound Marketing Statistics for the Internet-Savvy

Consider a world in which people tweet more than speak, and text more than talk. Then open your eyes and realize this is, in fact, the reality of today’s internet-dependent generation. It is estimated that by 2016, more than half of the money spent in US retail will be influenced by the web. Pretty surprising, eh? Not as surprising as the following internet marketing statistics….

Surprising Social Media Stats

If you’re an avid Facebook user, chances are you fall into the 91% of adults who regularly use social media. 73% of smartphone owners access social networks through apps at least once a day. No surprise there, considering the number of people consumed by their phones when dining out, at the movies or simply walking down the street!

Less than 0.5% of Facebook fans engage with the brand they are fans of in any given week. Oddly enough, brands that post twice a day only receive 57% of the likes and 78% of the comments per post as brands that only post once. Furthermore, companies generally respond to only 30% of social media fans’ feedback personally.

For all you impulse buyers, you may be part of the nearly 20% of Facebook users who have made purchases because of ads and posted comments. If so, use discretion: 40% of accounts and 8% of messages on social media sites are actually spam.

Video

An approximate 3 billion hours of footage is watched by YouTube viewers each month (we can only wonder how many of those videos are dedicated to cats). Furthermore, the most successful online videos are less than two minutes long. This is something to consider for all those guitarists who upload their “Stairway to Heaven” cover to achieve cyber success.

Internet connectivity is becoming standard for all types of devices. This is evident in the 27% of TV sets shipped worldwide in Q1 of 2012; all equipped with internet connectivity.

Mobile Marketing

Some quick stats:

  • 88% of adults in the US have a cell phone.
  • 57% have a laptop
  • 19% own an e-reader
  • 19% have a tablet.
  • 49% of smartphone owners use their device WHILE shopping.
  • 64% of smartphone owners use their mobile devices to shop online.
  • 1 in 4 mobile subscribers over the age of 55 now own a smartphone.
  • 46% of consumers are unlikely to return to a mobile website that did not work during their last visit.
  • Display ads presented on smartphones have the highest click-through-rates (4.12%)
  • The average tablet user spends 14 hours per week with the device.

U.S. consumers send 2.304 trillion text messages per year, slowly becoming the preferred means of communication. Additionally, 90% of smartphone users look up local information, and 87% of these users subsequently either call the business, visit the website or store, make a purchase or get directions to the business. 17% of mobile phone usage is attributed to searching for a store address. 40% of owners cited “difficulty of site navigation” as the biggest frustration with mobile browsing. 74% of consumers will wait 5 seconds for a mobile webpage to load before leaving the site.

E-Mail

61% of emails received at professional email accounts are non-essential. Also, the click-through rate on “triggered” messages (a message sent because of action taken by a user) is 119% higher than regularly scheduled messages. Opened email on smartphones and tablets have increased 80% in the past six months.

As the following infographic demonstrates, society is progressing into a web-dependent world. As technology and Internet reliance burgeons, inbound marketing methods can be easily executed within a multitude of platforms. SEO strategies are advantageous for business who wish to showcase their company through various outlets, likely to generate consumer interest. Many factors go into a properly optimized inbound marketing campaign. Consider employing the experts at www.seocompany.com, who can develop the perfect inbound marketing strategy for your business or enterprise. These modern times call for modern marketing techniques. Let the specialists at SEO Company turn your small business into a booming success.

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