Improve your online reputation with reputation management

Businesses have come to realize that the search engines are in some ways a double-edged sword, with the ability to enhance a business or break it, by virtue of its online reputation. Slanderous comments found on the first page of a search engine when searching for your company name can have a dramatic effect. We are able to provide a service which will significantly reduce the impact of those comments by pushing the comments down the listings so that they do not show within the first few pages of the search results.

Irrespective of whether the negative comments are fabricated by a competitor or disgruntled ex employee, the fact remains that they will be seen by potential customers and will have an impact on your business. This is why it is important to utilize reputation management as a means of enhancing the positive comments and reducing the impact of negative comments by ensuring they do not reside on the first few pages of the relevant search results, which inherently means your company will be seen in the best possible light.

The increasing need for reputation management

There is no doubt that a single negative comment can have a long lasting negative effect, which is why reputation management has become such an important tool for any online business. In recent years many companies within various industries have had to deal with negative comments through expensive litigation. However smaller companies need to use an alternative and more affordable approach to block or remove any negative comments from search engines. This is facilitated by using an SEO strategy which utilizes ethical techniques in the long term to provide the desired results.

Extreme cases

In an ever increasingly competitive world, reputation management is a vital online strategy. For instance if a dishonest rival decides to target your company and unleashes an array of false negative comments and complaints against your business, which then show up as a complete page of results within the search engines, numerous potential clients will be seeing those complaints.

The solution is to protect your online reputation by finding a way to push down or eradicate the negative comments, which will ultimately depend on three factors:

  1. The amount of negative comments and complaints which are currently showing.
  2. The number of pages you would like the negative comments to be pushed down to bottom.
  3. The competitive nature of your situation.

In reality, reputation management needs to be a comprehensive and holistic approach which may well include links to existing positive comments; and increasing their particular ranking in addition to creating fresh positive online content through articles, blogs and press releases; and increasing their rankings in the organic listings by virtue of extensive inbound linking. In addition, it may well also include building a relevant social media presence through well known social media sites and other online resources.

Our reputation management strategy

Our in-depth experience of reputation management ensures we know how to achieve long term results. We have consistently managed the online reputation of many clients utilizing ethical SEO methods for over 10 years. We have been successful in pushing negative comments from the top page, position 2, down to below page 8 in the search results. Our focus is not only on the current but also on the future and we are able to dramatically suppress negative results and their effects.

Online reputation management is an integral element of any online business to ensure success, and we can help. Call us today to see what we can do for you.

Call us 1-800-506-2330 or Get Pricing Quote to find out !

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