SEO And The Role Of Social Media Marketing

Social media has become an integral part of daily life for many, with the advent of sites such as Facebook and Twitter.

Social media marketing incorporates two vital elements of SEO which are content and links, with elements such as high ranking profiles available through popular social media websites.

The importance of a social media presence cannot be underestimated by virtue of the fact that it is such a popular medium with sites such as Facebook having over 900 million users and Twitter with over 555 million.

Social media offers a level of interactivity that is unrivaled with the ability to promote customer interactivity and engage with existing and potential clients. The key to success with social media is to decide on a strategy initially and build social profiles.

Is social media right for your business?

Each business is different and depending upon its particular requirements may well utilize social media in different ways. For some the focus may well be on using social media for customer service whilst for others running social ad campaigns may be the right choice.

Although social media is extremely popular, this particular medium is not the right choice for everyone. Social media needs to be individualized to work well and by its very nature does not always work well with products and services that are unlikely to excite.

Effective use of social media within your SEO strategy takes a lot of time and resources, we can help you to assess its potential and create a specific plan of action to successfully utilize social media for your business.

Are you communicating with your customers on a 1-to-1 basis?

The biggest opportunity social media presents is the ability to communicate with your customers and prospects on a level playing field. The best way to engage your customers isn’t through “billboard-style” ads posted on Facebook, but talking to your customers like they’re a friend. Because heck, in a way they are!

Never before have businesses had the chance to talk to their prospects and customers in a personal way. Did someone have something positive to say about your business on Facebook or Twitter? Give them a reply and thank them for their business.

Social media is one of the best tools online for customer retention.

According to one popular B2B survey, over 68% of a businesses lose customers due to “perceived indifference.” Imagine that, so much lost business just because customers believe that the company doesn’t care about them.

There’s simply no better tool to show your customers that you actually care than with social media.

Let’s talk strategy.

Curious to know about the other benefits that social media can offer your business online? Talk with one of our experts and we’ll tell you more about it.

Call us 1-800-506-2330 or Get Pricing Quote to find out !

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