Link Building Done Right: High-Quality, Future Proof Links in 2 Easy Steps

Google has turned link building in 2012 on top of its head. Some have been able to adapt to the change but sadly many are still using the same old tactics which have little effect or in some cases now have a negative effect on rankings.

This seems to be Google’s MO: find out what SEO strategies people are using the most and bringing the hammer on top of those link strategies.

Instead of going over what works now in terms of current strategies, I want to use this post to change your thought process about a bit. Let’s change how we think about link building so we can get off of the mouse wheel of constantly building links then eventually getting slapped down.

No, this isn’t going to be a bunch of untested theory. Take for instance what Eric Ward is going for the last 10 years of his link building career. He hasn’t been affected by any updates yet and hasn’t had to ask for any link removals. Why? Because when he’s building links, he doesn’t ask for anchor text.

Certainly, pre-2012 this may not have yielded him as high of rankings as he could have, had he targeted anchor text. But now? Now he’s sitting at the top of the mountain. His don’t-worry-about-anchor-text strategy has allowed him to not only dodge a bullet but make his entire link-profiles look 100% natural in Google’s eyes.

How to Ensure Natural Anchor Text
With that said, the best way to ensure 100% natural anchor text is to not request it. You can of course still ask for links, but instead of asking for anchor text just ask for attribution. This will guarantee every time that your anchor texts will come out naturally simply because people will link back to you with all sorts of stuff.

Even rotating anchor text can get you in trouble because there will be a pattern there, so it’s probably better to stay away from that if you can help it.

Step 1. Creating a Linkable Asset

If you don’t have a linkable asset you should be creating one before you start your link building campaign. This is the page you should be sending the majority of your links to. Ideas for linkable assets include:

  • A slick infographic
  • A helpful report
  • An industry resource
  • A popular tool
  • etc…

A linkable asset at its very heart is a solid piece of linkbait. Read more about it here.

So don’t just link to your blog on your company website… Send your contextual links (preferrably high-quality guest posts!) to that linkable asset.

Step 2. Asking for A Share

An effective way of squeezing links out of your outreach campaign is by asking for a share instead of a link. When you write an e-mail it’s better to say something like, “Hey, we’ve got this great {insert linkable asset here} and I’m trying to get the word out about it. Would you be interested in sharing it with your readers?” This is a lot more effective than simply asking for a link because it does a few things:

  1. It puts their reader’s interests before your own so you’ll have a better chance at getting them what you want them to do.
  2. When and if they link to you, you’ll get natural anchor text simply because you’re not choosing the anchor text.
  3. If they end up sharing your linkable asset socially, you’ll hopefully reach even more folks via Facebook and Twitter and potentially getting even more links than you bargained for that way.

At SEOM Company we specialize in having all of this done for you. Contact us now to find out how we can implement these strategies for your business.